[Latest version of 2019] SEO quote complete guide |

SEO is one of the most important items when doing business on the Internet.

And there are many people who want to get a quote to ask a contractor for SEO.

• Homepage operation
• online shop
• blog

SEO is very important no matter what kind of business you do on the Internet. But, on the other hand, will fail to SEO of supplier selection, nothing was out effect eventually Ri, on the contrary, had received a penalty from Google up the after those who will fail to Rinado not.

In this article, we have summarized the knowledge you should know when making an estimate so that you do not fail to outsource SEO to a contractor. If you read this article,
“I threw away my money at SEO”

It will be a little longer, but I hope you can read it to the end. If you can lose hundreds of thousands or millions of losses in this article in less than 10 minutes, get the same amount or more, and eliminate unnecessary stress, then it ’s worth reading. More than enough!

Voice of people who asked SEO

The first thing to know is that there are so many people who have failed to select an SEO.
We're doing a "sell power" in regular seminars and SEO cram school, but the students try to take the survey more than 85% is more of,

• As if there was no effect
• Rather, I was penalized and was removed from the search
• It was completely different from what I said during business hours
• You were charged just because you displayed a high ranking with meaningless keywords
• Lost contact

The failure story of the SEO contractor is written. It is no exaggeration to say that it is a suicide act to obtain an estimate from an SEO contractor without applying proper background knowledge or to apply as it is.

 Understand what SEO is and get a quote

Most SEO vendors who fail will get quotes and requests without understanding what SEO is in the first place.

• I don't know what the estimate is.
• Of course, this will fail.
• First, here is a minimum of three things about what SEO is.

SEO is a meaningful keyword that is displayed on the first page of the search order.

First of all, please think that it is completely meaningless even if it is displayed from the second page onward.

• This is because few people see it from the second page.
• The problem is
• With meaningful keywords
• This is the part.

It doesn't make any sense to display it on the first page with keywords that no one will look for. The search volume of keywords subject to SEO, that is, how many people are searching per month, must be checked at a minimum.

And even if you have search volume, it does n’t make sense for conversions—keywords that do n’t lead to sales. Don't leave your keywords to the business. If you do not check it yourself, the chance of becoming a trader's duck is significantly increased.

SEO is what you do

• “SEO can only be done by SEO”
• "SEO is a technique"
• "SEO is a complicated thing that ordinary people cannot understand"

If you think this way, it is a complete misunderstanding. SEO is something you have to do yourself.

Why is that?
To understand this, you must understand how the search order is determined. The search order is determined by Google robots visiting your website and understanding what the site looks like, and based on that understanding.

There are many factors that determine the search order, but the most important

“Whether it ’s a valuable page for searchers”

It is a point. In other words, the search in a certain keyword "consisting in order for the user" order to, Google robot will determine the ranking determines the order from first place in the order.

Therefore, web pages must be created by professionals in the keyword field, and the pages must be excellent.


If you are a fishing shop, "Aji fishing method" Let ’s say you ’re looking for the top search. Do SEOs have the knowledge of horse mackerel fishing that can be beaten by other fishing websites?

SEOs are unlikely to be more knowledgeable than you who are fishing operators. Do you think you will learn professionally how to fish horse mackerel? Absolutely not.

So many merchants try to improve their search rankings in a black way that Google forbids. SEO must make an estimate after understanding that it is something you can do by yourself.

For SEO to take effect, you must look at two months at the earliest, usually half a year

Unlike SEO, SEO is not immediately effective. In rare cases, the first page may be reached in two hours, but even in such cases, the search volume is usually small.

The first few weeks will have little effect, but after a certain point, the ranking will rise or the number of keywords that will be ranked will increase. The following graph is a graph of students of recent Urachikara Juku.

After making about 20 pages in 4 months, the volume has increased at a stretch. In this way, SEO can be obtained by creating pages for users and users, and it is like “agriculture”.

You don't have to go up immediately after paying money, but on the other hand, once you go up, access will increase more and more.

That's why SEO is called the King of Free Ads.

• Without understanding this point
• Immediate results
• Immediate access increases

Do n’t lose to the sloppy sales talks of SEOs. If you are interested in SEO, please see here for details. When will the SEO effect begin to appear? | Thorough explanation with 6 figures

Things you need to know about SEO

Many people have read so far and have misunderstood SEO. From here, I will explain a little more deeply about the SEO knowledge you should know before making an estimate.

 Basic order is "good content order"

Again, the search order is the order of the contents of the website . For example "Aji fishing method" Then, the top 10 contents of the WEB page will be displayed on the first page.
So, in the first place, such good content must be created properly.

Do you think that you can make really good content for SEO companies by round throwing?

Absolute link back

A backlink is a link that takes you to your website. For example, if you set up a link that jumps from this blog to your blog, that link is “backlink” for your blog.

Linked links are like a kind of popular vote, and the number of linked links is high or the quality is good (for example, links from authoritative websites such as newspaper companies and government offices are high quality) If you do, the website will receive a high evaluation in search. Because it ’s accepted by users.

Some SEO vendors try to improve search rankings by impersonating popularity by artificially installing this backlink on the customer's website, but this act is clear on Google This is prohibited.

In rare cases, the rank may go up for a moment as a result of the camouflaged backlink, but you will soon be struck and you will be penalized. In the worst case, you may need to abandon your domain.

Google's robots already have a built-in AI called Brain Brain, which is much better than we think. Regardless of how well your mouth is, you should definitely avoid contractors who take measures against backlinks.

Even if you say that it is safe and secure, good quality, distributed, etc., when you say "covered" of the linked link, the contractor must be excluded from the choice of quotation request.

If you want to know more about backlinks, please see the following article. The search order is determined by the Google robot. Therefore, the content you write must be converted correctly into robot language.

Even if you think about how much I can not speak English, I can not tell the Americans well, if you can not translate it into the correct robot language, your wonderful content will not be understood by the robot, and the search ranking will not improve There is none.

This measure to convert correctly to robot language is called SEO internal measures. The robot language specifically refers to HTML. After creating useful content for users, it's time for SEO internal measures.

This work is also very important for SEO. However, there is no problem as long as it is created using a website that can be converted into robot language properly.

If you have a website platform that automatically takes internal measures, you can do it yourself.

Smartphone site standards from now on

Mobile-first index
Mobile friendly
I have a word such as, from now on SEO is all smartphone site criteria Please be aware that become. The order of PC pages is also determined by the content of the smartphone page.

Therefore, the content of the smartphone page must be equal to or higher than that of the PC. The best way is to create a responsive site that automatically converts to PC size when viewed on a PC and to smartphone size when viewed on a smartphone.

This blog “Uru Chikara” is also a responsive site.

Keywords are the most important

As I mentioned before, keywords are the most important. The results will vary greatly depending on which keyword you are targeting. If you can, look for it yourself instead of the one provided by the supplier.

The simplest and most accurate tool is a tool called ubersuggest . Usage is very easy. For details, see the article below Instead of the keyword planner! A free tool that shows the number of regular searches

Please refer to the.

SEO company types

Common SEO company types are:

By fee structure

Performance reward type (Example) Days ranked within 20th search ranking x 1,000 yen, etc. Monthly fixed type ... (example) 30,000 yen per month Up to 5 keywords

Monthly fixed year-end tied type (Example) Monthly 30,000 yen x 24-month contract cannot be canceled, etc.

Fixed monthly lease type (Example) Monthly 30,000 yen x 60 months contract With software Not cancelable Fixed payment type ... (Example) 300,000 yen payment

 By service area

Linked (...) “Distribute high-quality linked links” Internal measures ... (example) "Optimize the internal structure of website" Website creation ... (example) "Build a website with internal countermeasures"

Content agency ... (example) "We will create content on your behalf" Consulting ... (example) “I will give you advice on your SEO” 5 6 rules for estimating SEO contractors　Based on the above, I will describe the rules that should be followed when estimating.

 Avoid performance-based SEO

At first glance, the performance-based service seems to be good.

However, most SEO contractors of this type take measures against SEO using the technique that is violated by Google. The representative technique is the camouflaged linked link mentioned earlier.

There is no end to the example that the website has been polluted. It can also mean that you can be charged a high price for keywords that can easily target the first page with low search volume. If possible, it is safe to avoid performance-based services.

Ask if you really have knowledge about SEO

Ask the quoter about the items in this article. It may be about other article items on this site. There are really few SEOs who have the right knowledge. Ask a question and find a supplier who can answer you properly.

Construction of a website with internal measures is necessary

If you ask the supplier for internal measures one by one, the cost of making a page will increase. It is much cheaper to build a website with a solid internal structure. This site is made using WordPress, which has internal measures. Optimized WordPress is really convenient because it can be easily manipulated by anyone with no knowledge of HTML.

Google also recommends.

Whether there is a track record and whether it is true

SEO contractors With the keyword ... However, there are often doubts about whether it is true. Which site About which page What measures did you take From what position to what position

Please be sure to present the evidence together.

The content agency must be someone who understands SEO

If you ask the writer for the content because you cannot write the content yourself,
With knowledge of SEO. Have industry knowledge (or willingness to study). Please leave it to a person.

Shortcut articles and amateur articles can be easily spotted by Google robots. Think of Google robots as your teacher or better.

Also, if you don't have SEO knowledge, no matter how much you ask for the content agency, there will be no effect and everything will be wasted.

 ideal conditions for SEO

Finally, I would like to talk about the ideal SEO contractor we think. Has sufficient knowledge and achievements regarding SEO. Share this knowledge with customers generously, and in the future, customers will acquire knowledge and know-how and support them to operate SEO independently.

Take time to research keywords and make an effort to understand your business well. It provides an optimized platform for internal measures. The content of the content created by the customer will be thoroughly reviewed, including the content structure, keyword matching, and proofreading.

 In the case of content creation agency, the writer has knowledge of SEO, is experienced, and is enthusiastic. Do not escape from customers. No excuses. Don't blame customers for lack of customer satisfaction. Encouragement and sometimes scolding and fighting together. We will complete it with a sense of responsibility.

We hope that you will spend a lot of time estimating SEO and have SEOs that meet at least four of these seven items, if possible, to meet them.